SEO, or search engine optimization, refers to the process of optimizing a web page to be found for particular keywords in search engines like Google, Yahoo, and Bing. The end goal is to rank as high on search engine results pages, or SERPs, as you can. Why is this? Because for the most part web searchers will only visit websites on the first page of the search results. So the higher your page ranks, the more clicks you get – these visitors are called website traffic. The more traffic your company’s website has, the more chances you have to convert visitors into paying customers. This is true if you have a local facial business, or if you have an Oakland based marketing company.
Local SEO Tips
There are a few steps that you can take to help optimize your local business website to be found. What I mean by local business, is one that is focused on a particular town, like Oakland, CA. One of the first things to do to help your site is to claim your Yelp and Google Places pages. You can think of these sites like directories where customers can find information about your business and leave reviews. The most important part though is that these pages allow you to create a link back to your website. This is referred to as a backlink – and is one of the important ways for search engines to find and rank your site. A reputable Oakland SEO can walk you through this process and describe backlinking in more depth, as it is a critical strategy in ranking a website. Moreover, there are a number of on page factors that need to be taken into consideration. These include using your main keyword, like “Oakland SEO Services” in your Title, Keyword, and Description meta-tags. These tags indicate to search engines what your web page is about. If you were to head to the site http://oaklandseoservices.net you would see that the main keyword is appearing in the browser tab – this means that the title tags have utilized the main keyword. The description meta-tag is something that you can see in a SERP underneath the linked text. It should contain your main keyword and be short and to the point.