The bay area is a technology hub, and a very competitive environment for web marketing and search engine optimization. Getting ranked locally in the search engines can mean the difference between sinking or swimming against your competition.
What does it mean to be ranked in the search engines? Ranking well basically means showing up on the first page of Google and Bing. Somewhere around 70-80% of searchers never go beyond the first page of a search engine’s results. This means that if you’re not showing up on the first page, then you are definitely missing out on potential customers.
SEO Tips and Help
Luckily, there are some things you can do to help optimize your website to rank well in Google and subsequently get in front of more customers. The first thing that you want to do is some keyword research. How are people trying to find your type of business online? What are they typing into the search box? A typical example might be “your industry” + “your city.” So it could be “Bay Area SEO“, for example.
Once you have figured out what your main keywords are, then it’s time to do some on-page optimization.
What is is On-Page optimization?
On page optimization refers to using keywords on your website in such a way as to indicate to Google and Bing what your website is about. This means that you use your main keyword, and keyword variations (related terms) in the text on your website pages.
Also, you want to make sure that you use <h1> tags to emphasize header text which features your main keyword.
Another place to make sure to use your keywords is in the meta tags. Meta tags are a particular type of HTML tag that are designed to supply information to search engine ‘robots’ which crawl your site to determine what your site is about.
The main meta tags are the Title tag, the Description tag, and the Keyword tag. The text you use for the title must use your main keyword to be effective. It will display as the linked text when your site shows up in search engines – plus it will also display in the browser tab, and as the text for a bookmark that is created for your site. The Description text should give a brief description of the page and it should include some sort of variation on your main keyword. So for example, you might say “Oakland SEO” for the Title, and then “Oakland web marketing company specializing in ranking websites” for the description.
The Keyword tag is for your main keywords. Google doesn’t really pay attention to this tag anymore because so many people have abused it over the years. There is some evidence that Bing might still use the tag, but it seems to only use it to check against your page content – so never put in any keywords that are not contained on your website.
How To Choose a Local SEO Company
Picking an SEO agency is something you should do carefully. Not all SEO companies are ethical, nor are they all effective.
Proper search engine optimization does take time, but if you have been paying money for months and not seen any results, then it may be time to look elsewhere. Feel free to ask your agency how they get their rankings and for evidence that what they’re doing is working for other clients. Your company should be knowledgable about the latest changes in Google and should know Social Media well too. An example of a great bay area seo services company is Ramsay Web Marketing. They will answer all your questions and get you the results you’re looking for.
A great search optimization company should know local search optimization well. This means being familiar with Google Places, Yelp, Yellowpages.com and other local listing directories. They should also be savvy with video marketing, as YouTube is doing particularly well in search engines right now.